Search Engine Optimization (SEO) is a process of choosing the most appropriate keywords related to the site and then getting the highest possible places in search engines after writing them. In order to do it, you need to analyse what people search for and how they write their queries. You can use tools such as Google Adwords Keyword Tool which will help you choose similar keywords to those that you put there.
After choosing the right keyword phrases, you need to tune your site’s content along with the code and metatags which is called an optimization. Additionally, you should use those keywords in the site’s content, as well as feature some of them by bolding them.
The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines’ algorithms are secrets, however you may find out some of the factors which influence their rankings. Algorithms can vary so widely that a website that ranks #1 in one search engine can rank even #100 in another one. Usually the common factor which influences the rankings the most, is the content.
You don’t have to „submit” new websites to search engines to be listed, as usuwally a simple link from a well established site will get the search engines to visit yours. It can take from few hours to a few days or weeks, so be patient. If you fell you can’t handle the SEO on your own, you can hire someone to work with you on these issues.
Search engine marketing as well as promotion companies will look at the plan for your website and make recommendations to increase your rankings and traffic. They also offer consultation and reporting to monitor your website, they will tell you what to edit and how imrpvoe your website to keep your website traffic flow. Normally the SEO experts work with your webmaster to build an integrated plan, so that all aspects of design are considered at the same time.