How to recognize the best SEO companies?

If you have ever been looking for a professional search engine optimisation company you may be quite aware that it’s not an easy task. There are more and more marketing,  web design and specialised SEO companies out there offering different kinds of search engine optimisation services.

Which ones should you contact? Try to find companies that offer complete solutions. If you’re not a search engine optimisation expert yourself, you don’t want to be buying links, directory submissions or keyword analysis packages separately. You want your website to rank for keywords that will be useful for your business. Ideally, you should be able to put that responsibility on the SEO company you hire. That’s what you’re hiring them for after all.

Doing search engine optimisation is like building a house. Buying the bricks, windows and roof tiles is not enough. You have to be skilled in building out of all these elements. Search engine optimisation is also a process that is not only about having the right tools or resources, but about being able to skillfully put them together.

Here are a few specific tips on selecting a good search engine optimisation company that will help you get results:

  • When you see a company offering 50/100/500 directory submissions, forget them. You don’t want directory submissions. Yes, directory submissions can be useful, but only if 1) you get not only submitted to the directories but actually get accepted, 2) the directories are good. Otherwise, they will get you nowhere.
  • If you see a company offering X amount of links for $Y, go somewhere else. You’re not the one that should be worried about the amount and type of links you need. You want a house, not the bricks.
  • If you see a company that gives you an absolute guarantee you will rank number 1, don’t believe them. There is always a chance the SEO won’t work. No one can give you a 100% guarantee.
  • And finally, a positive signal: if you see a company that gives you a money-back guarantee for the results, this can mean that the company actually knows what they’re doing and is pretty confident it can deliver satisfying results for its customers.

If you’re looking for more information on finding a good search engine optimisation solution be sure to check out the following Best SEO Companies article.

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